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Dilemmas and innovation : the case of Kodak.
- Format:
- Video
- Series:
- SAGE video case studies.
- SAGE video case studies
- Language:
- English
- Subjects (All):
- Eastman Kodak Company.
- New products.
- Diversification in industry.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (5 min., 8 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Professor Gerard Tellis discusses the Kodak Dilemma. Using Kodak as an example, he shows how a large, prosperous organization can go bankrupt in a short time if they fail to adapt to changing times.
- Participant:
- Presenter, Gerard Tellis Ph.D.
- Notes:
- Description based on online resource; title from home page (viewed on June 20, 2016).
- ISBN:
- 1-4739-8874-8
- 9781473988743
- OCLC:
- 1001670750
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