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Conceptual frameworks in marketing research.
- Format:
- Video
- Series:
- SAGE video tutorials.
- SAGE video tutorials
- Language:
- English
- Subjects (All):
- Marketing research.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (8 min., 37 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Riccardo Benzo explains how conceptual frameworks can be used to create better research results. He discusses the meanings of primary and secondary data, and emphasizes the importance of connecting these two types of data together to create stronger research.
- Participant:
- Presenter, Riccardo Benzo.
- Notes:
- Description based on online resource; title from home page (viewed on February 19, 2016).
- ISBN:
- 1-4739-7490-9
- 9781473974906
- OCLC:
- 1001671082
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