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B2B marketing journey : making renewable remarkable.
- Format:
- Video
- Series:
- SAGE video forum.
- SAGE video forum
- Language:
- English
- Subjects (All):
- Industrial marketing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (30 min., 43 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Andy Shafer discusses renewable corporations and how his company, Elevance, is making renewable remarkable. Elevance is a chemical company that makes products from renewable resources when they are available. Shafer discusses products that Elevance has developed, different types of customers, and effective marketing.
- Participant:
- Presenter, Andy Shafer.
- Notes:
- Description based on online resource; title from home page (viewed on July 15, 2016).
- ISBN:
- 1-4739-9051-3
- 9781473990517
- OCLC:
- 1001673142
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