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Video advertising and HSBC.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Hongkong and Shanghai Banking Corporation.
- Internet marketing.
- Marketing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (5 min., 16 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2014.
- Language Note:
- Closed-captions in English.
- Summary:
- This segment of AMA TV focuses on maximizing marketing reach. Common interests unite to draw tourists back after an ecological tragedy, and universities stretch to reach as many potential new students as possible.
- Participant:
- Presenters, Randell Mauricio, Eva Kovacs.
- Notes:
- Description based on online resource; title from home page (viewed on July 13, 2016).
- ISBN:
- 1-4739-8657-5
- 9781473986572
- OCLC:
- 1001600039
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