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American Marketing Association Annual Conference : customer centricity.
- Format:
- Video
- Series:
- SAGE video forum.
- SAGE video forum
- Language:
- English
- Subjects (All):
- Marketing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (22 min., 53 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- McDonald's Executive Fred Ehle gives a lecture at a marketing conference. He discusses how 'customer-centricity' approaches the same-old-same-old from a distinct angle.
- Participant:
- Presenter, Fred Ehle.
- Notes:
- Description based on online resource; title from home page (viewed on July 15, 2016).
- ISBN:
- 1-4739-9048-3
- 9781473990487
- OCLC:
- 1001692608
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