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Building the family business.
- Format:
- Video
- Series:
- SAGE video in practice.
- SAGE video in practice
- Language:
- English
- Subjects (All):
- Small business--Case studies.
- Small business.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (22 min., 20 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Patty Erd, co-owner of The Spice House, discusses how she and her husband took a small family business and turned it into an international company. She explains marketing, growth, and customer acquisition as they relate to The Spice House.
- Participant:
- Practitioner, Patty Erd.
- Notes:
- Description based on online resource; title from home page (viewed on February 24, 2016).
- ISBN:
- 1-4739-7565-4
- 9781473975651
- OCLC:
- 1001600309
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