1 option
Tourism marketing, lead scoring, and consumerism.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Marketing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (6 min., 1 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2011.
- Language Note:
- Closed-captions in English.
- Summary:
- AMA TV examines marketing practices in difficult situations, highlighting the actions of a marketing agency during the riots in London before the Olympic games. This episode also discusses maximizing resumes and the importance of happiness in campaigns.
- Participant:
- Presenters, Randell Maurici, Eva Kovacs, John Miller.
- Notes:
- Description based on online resource; title from home page (viewed on July 14, 2016).
- ISBN:
- 1-4739-8609-5
- 9781473986091
- OCLC:
- 1001625726
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.