1 option
Brand equity.
- Format:
- Video
- Series:
- SAGE video shorts.
- SAGE video shorts
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (2 min., 14 sec.)) : sound, colour.
- Place of Publication:
- London, United Kingdom : SAGE Publications Ltd, 2016.
- Language Note:
- Closed-captions in English.
- Summary:
- Heidi Flynn Schultz explains brand equity as comprising brand awareness, recognition, and associations.
- Participant:
- Presenter, Heidi Flynn Schultz.
- Notes:
- Description based on online resource; title from home page (viewed on June 20, 2016).
- ISBN:
- 1-4739-8876-4
- 9781473988767
- OCLC:
- 1001716764
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