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Toyota, marketer traits, and loyalty programs.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Marketing.
- Customer loyalty.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (6 min., 32 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2012.
- Language Note:
- Closed-captions in English.
- Summary:
- AMA TV takes a look at marketing to the largest overlooked segment of the population: baby boomers. Plus, viewers get interview recommendations and some insight into management leadership.
- Participant:
- Presenters, Randell Mauricio, Eva Kovacs, Jefrey Hayzlett.
- Notes:
- Description based on online resource; title from home page (viewed on July 13, 2016).
- ISBN:
- 1-4739-8618-4
- 9781473986183
- OCLC:
- 1001600222
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