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The customer journey, event experiences, and engagement.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (6 min., 31 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2013.
- Language Note:
- Closed-captions in English.
- Summary:
- This episode of AMA TV tries to prepare marketers for their next event. It includes tips and suggestions for the next meeting, the next social media campaign, and even the next job interview.
- Participant:
- Presenters, Randell Mauricio, Eva Kovacs, Paul Gordon.
- Notes:
- Description based on online resource; title from home page (viewed on July 13, 2016).
- ISBN:
- 1-4739-8650-8
- 9781473986503
- OCLC:
- 1001694629
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