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Tide, data visualization, and ROI.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Marketing.
- Marketing--Data processing.
- Rate of return.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (7 min., 4 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2012.
- Language Note:
- Closed-captions in English.
- Summary:
- In this episode of AMA TV, quick thinking led to viral success when a marketing team took advantage of a public parody. Then the team takes a look at the world of infographics, where data can become art.
- Participant:
- Presenters, Randell Mauricio, Eva Kovacs, Bitsy Bently.
- Notes:
- Description based on online resource; title from home page (viewed on July 14, 2016).
- ISBN:
- 1-4739-8623-0
- 9781473986237
- OCLC:
- 1001721195
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