1 option
Starbucks, marketing campaigns, and Way5 innovation.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Starbucks Coffee Company.
- Job creation--Case studies.
- Job creation.
- Résumés (Employment)--Case studies.
- Résumés (Employment).
- Marketing--Case studies.
- Marketing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (6 min., 20 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2011.
- Language Note:
- Closed-captions in English.
- Summary:
- In this episode AMA TV finds a new way to foster job creation via Starbucks. Then it takes an unusual approach to bolstering a resume, using Pinterest.
- Participant:
- Presenters, Randell Mauricio, Eva Kovacs, Ralph Blessing.
- Notes:
- Description based on online resource; title from home page (viewed on July 13, 2016).
- ISBN:
- 1-4739-8606-0
- 9781473986060
- OCLC:
- 1001626859
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