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Sustainability, gamification, and press releases.
- Format:
- Video
- Series:
- AMA-TV.
- AMA-TV
- Language:
- English
- Subjects (All):
- Business ethics.
- Game theory.
- Press releases.
- Marketing.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (6 min., 8 sec.)) : sound, colour.
- Place of Publication:
- Chicago, IL : American Marketing Association, 2012.
- Language Note:
- Closed-captions in English.
- Summary:
- Why would a company tell consumers not to buy their product? And when should research data become a game? This episode of AMA TV investigates when counter-intuitive strategies can pay off with big benefits.
- Participant:
- Presenters, Randell Mauricio, Eva Kovacs, Jackie Lorch.
- Notes:
- Description based on online resource; title from home page (viewed on July 13, 2016).
- ISBN:
- 1-4739-8634-6
- 9781473986343
- OCLC:
- 1001625288
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