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Social media, customer intimacy and video marketing.

SAGE Video: Business and Management Available online

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Format:
Video
Contributor:
Mauricio, Randell, on-screen presenter.
Kovacs, Eva, on-screen presenter.
Pearson, Bryan, on-screen presenter.
Series:
AMA-TV.
AMA-TV
Language:
English
Subjects (All):
Internet marketing.
Genre:
Nonfiction television programs.
Internet videos.
Physical Description:
1 online resource (1 video file (6 min., 33 sec.)) : sound, colour.
Place of Publication:
Chicago, IL : American Marketing Association, 2012.
Language Note:
Closed-captions in English.
Summary:
AMA TV analyzes the power of images and video in online marketing, and whether they are a passing fad or permanent fixture. Then guest presenter Bryan Pearson discusses the importance of customer relationships.
Participant:
Presenters, Randell Mauricio, Eva Kovacs, Bryan Pearson.
Notes:
Description based on online resource; title from home page (viewed on July 14, 2016).
ISBN:
1-4739-8621-4
9781473986213
OCLC:
1001670329

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