Business power : creating new wealth from IP assets / Robert Shearer and the members of the National Knowledge & Intellectual Property Management Taskforce.

Format:

Book

Author/Creator:

Shearer, Robert (Robert C.)

Department of Commerce, Robert, author.

Contributor:

National Knowledge & Intellectual Property Management Taskforce (U.S.)

Language:

English

Subjects (All):

Knowledge management.

Intellectual capital.

Physical Description:

1 online resource (290 p.)

Edition:

1st edition

Place of Publication:

Hoboken, N.J. : Wiley, c2007.

Language Note:

English

System Details:

text file

Summary:

Praise for Business Power Creating: New Wealth from IP Assets ""Business Power is an essential handbook for every business leader. Creating and growing IP is a critical element of innovation and accelerates the transformation of knowledge to market value. Business Power provides a step-by-step approach to value creation.""-Dr. Martin Fleming, Vice President, Corporate Strategy IBM Corporation ""It is difficult to overstate the importance of effectively managing intellectual property assets in the current and future global business landscape. This book gathers toget

Contents:

Business Power: Creating New Wealth from IP Assets; A Dedication Note from the Taskforce; Author Profiles; Contents; Section I: Up Front; Foreword; The Changing Wealth of Nations in the Age of the Conceptual-Based Economy; Extracting Value from Intellectual Property; Attention by Investor and Regulatory Communities; Some Conclusions; Note; Acknowledgments; The Taskforce; Taskforce Supporting Organizations; Special Thanks to:; The Road to Economic Recognition of IP Value; Introduction; The IP Landscape; Your Situation; What This Book Is About; The Guideposts; Commerce Technology Administration

The TaskforceSection II: Defining the Stakes; Chapter 1: Building IP Value in the Corporation; IP's Impact on Corporate Global Competitiveness; Innovation, Differentiation, and the Avoidance of Commodification; One View of the Innovation Process; Shifting the IP Paradigm: A Simple Business Model; A Value Proposition; Shifting the IP Paradigm: Changing Practices and Policies; Notes; Chapter 2: Corporate IP Management in the Global Market; The Age of IP; IP Management and Reporting Policy at Ford; Measuring IP and Why; Chapter 3: IP and Its Effects on Corporate Research and Development

IP Impact on ResearchExamples of the Unplanned Benefits of Research; New Challenges to the Managing Executives; Next Steps; Chapter 4: The Economic Infrastructure, Standards, Regulations, and Capital Markets; IP Management's Two Dimensions-Internal and External; Intangible IP; SEC and FASB Initiatives; Why Disclosure Is Important to Growth; IP Savvy Commands a Premium on Wall Street; Measuring Intangibles; New Capabilities Requirements; IP Influence on the Private Enterprise; What Can We Do?; Section III: Creating the Assets; Chapter 5: Human Capital: The Forsaken Resource; Forsaken Resource

Key Skills for Success in the Twenty-First CenturyThe Educational System; Chapter 6: How to Turn White Space Dark for Fun and Profit; "White Spaces"; "I Know What I Need-Sort Of"; The Ugly Inventing Session; Doing It Right-Filling the White Spaces; Select a Dedicated Process Champion; Preparation; Team Selection; Focus and Steering; Capture the Ideas; Evaluating, Filtering, and Grouping; Prioritization; Memorializing and Documentation; Conclusion; Chapter 7: Capturing the Value of Trade Secrets; Trade Secrets; Inventory of Potential Trade Secrets; Categorization of Potential Trade Secrets

Information Classification SystemsAccess and Tracking Systems; Valuation Methods for Trade Secrets; Trade Secrets and Sarbanes-Oxley; Conclusion; Section IV: New Dynamics of Corporate Management; Chapter 8: Intellectual Property Drives Corporate Changes to Create New Wealth; The Increasing Influence of Intellectual Property (IP); Value Drivers from the External Economic Infrastructure; The Changing Role of Corporate IP Leaders; New Demands Mean New Internal (Corporate) Functionality; The Internal Change Dynamics; Implementation Strategies; Summary and Implementation Plan; Notes

Chapter 9: Valuing Intellectual Property

Notes:

Includes index.

ISBN:

9786610901173

9781280901171

1280901179

9780470144961

0470144963

OCLC:

316069892