Achievement relocked : loss aversion and game design / Geoffrey Engelstein.

Format:

Book

Author/Creator:

Engelstein, Geoffrey, author.

Series:

Playful thinking (Cambridge, Mass)

Playful thinking

Language:

English

Subjects (All):

Video games--Design.

Video games.

Loss aversion.

Video games--Psychological aspects.

Physical Description:

xii, 135 pages ; 21 cm.

Place of Publication:

Cambridge, Massachusetts : The MIT Press, [2020]

Summary:

"All of the books published in the Playful Thinking series have come from academics, who while they may have designed games with their students to go along with the curricula, weren't game designers. However, as series co-editor William Urrichio noted, 'If Playful Thinking seeks to distinguish itself from mainstream academic work on games by addressing an audience that includes designers, it's probably a good idea to have a text from a designer in the series, especially one who can make the case for "why theory".' Achievement Relocked is about Loss Aversion, and the way it can manipulate player experiences. Loss Aversion is a core effect in human psychology. Simply stated, losses make people feel worse than gains make them feel better. In other words, the negative emotions from losing $100 are stronger than the positive emotions from gaining $100 -- about twice as strong according to a variety of experiments. The fundamental aspect of Loss Aversion to human psychology is very deep, and touches a wide variety of phenomenon, most of which are directly relevant to game design. Achievement Relocked explores framing, regret, competence, and many other effects, and their relation to players' relationship with the game experience. This gives a fascinating lens through which to view many design choices"-- Provided by publisher.

Contents:

Loss aversion

Endowment effect

Framing

Utility theory

Endowed progress

Regret and competence

Putting it all together.

Notes:

Includes bibliographical references and index.

ISBN:

9780262043533

026204353X

OCLC:

1110122866