Consumer streaks / Jackie Silverman.

Format:

Book

Manuscript

Thesis/Dissertation

Author/Creator:

Silverman, Jackie, author.

Contributor:

Small, Deborah, degree supervisor.

Zauberman, Gal, 1967- degree committee member.

Schrift, Rom Y., degree committee member.

Sharif, Marissa, degree committee member.

University of Pennsylvania. Department of Marketing, degree granting institution.

Language:

English

Subjects (All):

Penn dissertations--Marketing.

Marketing--Penn dissertations.

Local Subjects:

Penn dissertations--Marketing.

Marketing--Penn dissertations.

Physical Description:

iv, 157 leaves : illustrations ; 29 cm

Production:

[Philadelphia, Pennsylvania] : University of Pennsylvania, 2019.

Summary:

Because of technological developments, consumers can record and track their behaviors more easily than ever before. Consequently, consumers are now especially aware of their streaks (i.e., doing something three or more times in a row) and other patterns of behavior. In my dissertation, I explore how patterns of repeated behavior--in particular, streaks--influence actual and predicted behavior. Chapter 1 examines how streaks of consecutive behaviors affect consumers' subsequent decisions to continue those behaviors. Chapter 2 investigates how patterns of past behavior inform people's forecasts about goal-directed behavior and inferences of commitment.

Notes:

Ph. D. University of Pennsylvania 2019.

Department: Marketing.

Supervisor: Deborah Small.

Includes bibliographical references.

Other Format:

Online version: Silverman, Jackie. Consumer streaks.

OCLC:

1142099432