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Male vs. female influence on the purchase of selected products as revealed by an exploratory depth interview study with husbands and wives / Prepared by Daniel Starch and staff in consultation with the Advertising Research Foundation.
LIBRA 385.09 St28
Available from offsite location
- Format:
- Book
- Author/Creator:
- Starch, Daniel.
- Language:
- English
- Subjects (All):
- Consumers' preferences.
- Market surveys--United States.
- Market surveys.
- United States.
- Physical Description:
- 272 pages
- Place of Publication:
- [New York], [publisher not identified], [1958]
- OCLC:
- 2485013
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