Start with why : how great leaders inspire everyone to take action / Simon Sinek.

Format:

Book

Author/Creator:

Sinek, Simon, author.

Contributor:

Lippincott Library Book Endowment Fund.

Language:

English

Subjects (All):

Leadership.

Motivation.

Medical Subjects:

Motivation.

Physical Description:

x, 246 pages : illustrations ; 22 cm

Place of Publication:

New York : Portfolio, 2009.

Summary:

Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit -- those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.

Contents:

Assume you know

Carrots and sticks

The golden circle

This is not opinion, this is biology

Clarity, discipline, and consistency

The emergence of trust

How a tipping point tips

Start with why, but know how

Know why. Know how. Then what?

Communication is not about speaking, it's about listening

When why goes fuzzy

Split happens

The origins of a why

The new competition.

Notes:

Includes bibliographical references and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Lippincott Library Book Endowment Fund.

ISBN:

9781591842804

1591842808

9781591846444

1591846447

OCLC:

373054685

Online:

Contributor biographical information

Publisher description