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Food blogs, postfeminism, and the communication of expertise : digital domestics / Alane L. Presswood.
- Format:
- Book
- Author/Creator:
- Presswood, Alane L., author.
- Series:
- Communicating gender
- Language:
- English
- Subjects (All):
- Cooking--Blogs.
- Cooking.
- Food writing.
- Women.
- Blogs.
- Gender identity.
- Physical Description:
- vii, 163 pages ; 24 cm.
- Place of Publication:
- Lanham, Maryland : Lexington Books, [2020]
- Summary:
- This book examines how and why women use blogs to create successful digital brands based on food preparation, purchase, and consumption. Alane Presswood clarifies the relationships between individual brands, reader communities, and sociocultural trends via an exploration of the strategies employed to create affective relationships on social media.
- Notes:
- Includes bibliographical references and index.
- Other Format:
- ebook version :
- ISBN:
- 1498593682
- 9781498593687
- OCLC:
- 1119619510
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