Nutzerbezogene Marktforschung für Bibliotheken : Eine Praxiseinführung / Doreen Siegfried, Sebastian Johannes Nix.

Format:

Book

Author/Creator:

Siegfried, Doreen, author.

Nix, Sebastian Johannes, author.

Series:

Praxiswissen

Language:

German

Subjects (All):

Libraries--Evaluation.

Libraries.

Public services (Libraries)--Evaluation.

Public services (Libraries).

Library Web sites--Testing.

Library Web sites.

Online information services--Use studies.

Online information services.

Library users--Attitudes.

Library users.

Information behavior--Research.

Information behavior.

Physical Description:

1 online resource (195 p.)

Edition:

1st ed.

Place of Publication:

Berlin ; Boston : De Gruyter Saur, [2013]

Language Note:

German

Summary:

This volume presents practical examples to impart fundamental knowledge about the application of market research instruments in actual library practice. The focus is on applying methods and scenarios that are targeted at optimizing or expanding user-related services. The range of applications includes customer satisfaction surveys and questionnaire-based inquiries about the information behavior of library users, and a discussion of "mystery shopping" as a building block for systematic quality management. In addition, it discusses usability testing for library websites and the use of online res

Contents:

Frontmatter

Vorwort

Inhalt

Verwendete Marginalien

Einleitung

1. Grundlagen

2. Informationsquellen und Untersuchungsdesign

3. Auswahlverfahren für Stichproben

4. Erhebungstechniken

5. Datenaufbereitung und -auswertung

6. Schlusswort

7. Weiterführende Informationen

8. Anhang

Über die Autoren

Notes:

Description based upon print version of record.

Includes bibliographical references.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jul 2019)

ISBN:

3-11-027630-5

OCLC:

865329632