Analysing quantitative survey data for business and management students / Jeremy Dawson.

Format:

Book

Author/Creator:

Dawson, Jeremy, author.

Series:

Sage research methods.

Language:

English

Subjects (All):

Business--Research--Statistical methods.

Business.

Business--Research--Methodology.

Surveys--Methodology.

Surveys.

Sampling (Statistics).

Business--Research.

Statistics.

Physical Description:

1 online resource (88 pages) : illustrations

Place of Publication:

London : SAGE Publications Ltd, 2017.

System Details:

text file

Summary:

Part of SAGE's Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. In Analysing Quantitative Survey Data for Business and Management Students, Jeremy Dawson introduces you to the key elements of analysing quantitative survey data using classical test theory, the measurement theory that underlies the techniques described in the book. The methodological assumptions, basic components and strengths and limitations of this analysis are explained and with the help of illustrative examples, you are guided through how to conduct the key procedures involved, including reliability analysis, exploratory and confirmatory factor analysis. Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Watch the editors introduce the Mastering Business Research Methods series and tell you more about the first three books.

Notes:

Includes bibliographical references and index.

Description based on XML content.

Other Format:

Print version :

ISBN:

9781473983311

OCLC:

1102472532

Access Restriction:

Restricted for use by site license.