Basic and advanced focus groups / David L. Morgan.

Format:

Book

Author/Creator:

Morgan, David L., author.

Series:

Sage research methods.

Subjects (All):

Focus groups.

Social sciences--Research--Methodology.

Social sciences.

Physical Description:

1 online resource (202 pages) : illustrations

Place of Publication:

Los Angeles, CA : SAGE Publications, Incorporated, 2019.

Summary:

Basic and Advanced Focus Groups illustrates both the different types of focus groups and how to decide among those options in order to produce the most effective focus groups possible. A variety of approaches to doing research with focus groups gives readers the tools to develop and examine their research designs, starting with the basics. Advanced coverage in each chapter takes an in-depth look at topics such as moderating focus groups, using mixed methods, and working with different sizes of groups. By taking a practical, applied approach, the author gives even novice students the knowledge and confidence to design and conduct effective focus group research, while simultaneously providing more advanced researchers with the tools and knowledge to refine their current practices. Available with Perusall--an eBook that makes it easier to prepare for class Perusall is an award-winning eBook platform featuring social annotation tools that allow students and instructors to collaboratively mark up and discuss their SAGE textbook. Backed by research and supported by technological innovations developed at Harvard University, this process of learning through collaborative annotation keeps your students engaged and makes teaching easier and more effective. Learn more.

Notes:

Includes bibliographical references and index.

Description based on XML content.

Other Format:

Print version :

ISBN:

9781071814307 (ebook) :

OCLC:

1136120026

Access Restriction:

Restricted for use by site license.