The brand of print : marketing paratexts in the early English book trade / by Andie Silva.

Format:

Book

Author/Creator:

Silva, Andie, 1984- author.

Series:

Library of the written word ; 76.

Library of the written word. Handpress world ; 58.

Library of the written word ; volume 76

The handpress world ; volume 58

Language:

English

Subjects (All):

Books.

Marketing.

History.

Paratext.

Book industries and trade.

England.

Book industries and trade--England--History--16th century.

Book industries and trade--England--History--17th century.

Paratext--England--History.

Books--England--Marketing--History.

Books--Marketing.

Genre:

History.

Physical Description:

vi, 250 pages ; 25 cm.

Place of Publication:

Leiden ; Boston : Brill, [2020]

Summary:

"The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts"-- Provided by publisher.

Notes:

Includes bibliographical references and index.

Other Format:

Online version: Silva, Andrea, The brand of print

ISBN:

9789004410237

9004410236

OCLC:

1104060644