The life of Y : engaging millennials as employees and consumers / Debashish Sengupta.

Format:

Book

Author/Creator:

Sengupta, Debashish, author.

Language:

English

Subjects (All):

Generation Y--Employment--India.

Generation Y.

Employee motivation--India.

Employee motivation.

Personnel management--India.

Personnel management.

Generation Y--Mental health.

Physical Description:

1 online resource (286 pages) : illustrations

Edition:

1st edition.

Place of Publication:

Los Angeles, CA : SAGE Publications, Inc., 2018.

Summary:

1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world's most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice.

Contents:

Cover

Advance Praise

Half title page

Title page

Copyright

Dedication

Marketing page

Brief Contents

Detailed Contents

Forewords

Preface

Acknowledgements

PART I Unravelling Millennial Behaviour

1 The Misunderstood Generation!

2 Understanding Millennials

PART II The Life of 'Y'

3 Emotional and Social Wellness Paradox

4 Material Wellness Paradox

5 Physiological Wellness Paradox

6 Paradoxical Life and Happiness Reversal

PART III Engaging the Millennial Generation

7 The New Rule of Engagement

8 Engaging Millennials at the Workplace

9 Engaging Millennials at the Marketplace

10 Engaging Millennials in the Society

11 Corporate Leadership and the Future of Millennial Engagement

References and Suggested Readings

About the Author.

Notes:

Includes bibliographical references.

Description based on print version record.

ISBN:

9789353287894

9353287898

9789386602763

9386602768

9789386602756

938660275X

OCLC:

1000298078