Fashion through history. Costumes, symbols, communication. Volume 2 / edited by Giovanna Motta and Antonello Biagini.

Format:

Book

Contributor:

Motta, Giovanna, editor.

Biagini, Antonello, editor.

Language:

English

Subjects (All):

Fashion--History--Congresses.

Fashion.

Physical Description:

1 online resource (667 pages)

Edition:

1st ed.

Place of Publication:

Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2017.

Summary:

This book arises from an international conference held at Sapienza University in Rome, Italy, in May 2015, and it includes papers by important Italian scholars of fashion. It is dedicated to one of the main indicators of social change, fashion, analysed within different scientific fields, historical periods, and geographical areas. This volume deals with issues of economy and fashion, copyright, industrial designs, trademarks, trade secrets, and patents, as well as new communication devices and strategies in the era of increasing globalization and market integration. Contributions analyze fashion blogs, fashion communication strategies, relations between fashion and technology, social media, grass-roots communication, social and cultural aspects of digital technologies, mobile fashion applications, and the dynamic fashion system in the virtual world. Visual identification symbols of fashion details, such as the Catalan hat or the Basque beret, the concept of "Made in Italy" and its success in the world, and new materials and technological innovations are also explored.

Contents:

Intro

Table of Contents

Chapter Ten

Suits of Cards, Statuettes and Fairy Tales

Before Italian Fashion

Naples in the Fashion Circuit

Men's Fashion Changes

Design and Fashion as Determinants of Industrial Competitiveness

Textiles in Italo-Turkish Relations

Italy in International Competition in the 1960s and 1970s

Silk Production in Georgia

Chapter Eleven

From Product to Brand

Fashion under UNESCO Conventions and Cultural Rights Provisions

Corporate Social Responsibility in the Fashion Industry

Chapter Twelve

Fashion Blogging and Journalism

The Image of Wearable ICTs

Creativity and Business

Exploring Grassroots Fashion Storytelling

A Theoretical Approach to Fashion Blogs

The Web Portal 'Moda del Novecento'

Chapter Thirteen

The Contribution of Elio Fiorucci to the Fashion Industry

Naples in the Geography of Italian Fashion

Italian Fashion and Japan during the 1970s

The Furore of Italian Fashion in Russia

Rome: An Artisanal Approach to Fashion

Chapter Fourteen

Fashion and Political Identities

The Symbolism of Stripes through History

The Origins of Buttons 'Made in Italy'

The Curious Case of the Golden Coif

Chapter Fifteen

The Aesthetics of Kitsch

Eastern (Western) Influences on Western (Eastern) Fashion

The Burden of Memory

Fast Fashion

Chapter Sixteen

From the Kennedys to the Obamas

Fashion and Fascism

Fashion in Ukraine

Chapter Seventeen

Green Innovation in the Textile Sector

Technological Expression in New Fashion

Weaving Identity to Enhance the Sustainability of Local Firms in Contemporary Society

Chapter Eighteen

Unveiling Fashion Tales

Analyzing Fall Winter 2015/16 Ready-to-Wear Trends

Integrated Communication Strategies in Spring/Summer 2015 Ready-to-Wear Fashion Tales

Fashion Ethics.

The Skin I Live In

Phases and Processes of Ready-Made Fashion

Chapter Nineteen

Redefining Edo Female Identity through iki Aesthetics in Undergarment Textiles

Female Costume in Eighteenth-Century Rome

The Evolution of Fashion Production as part of Social History

Women Must Not Dress as Men…

Fashioning the Female Body

The Woman as a Social Model in Communist Romania

Power Dressing

Blurring the Line

The Iconography of Women in Contemporary Fashion Photography

Chapter Twenty

Identity through Fashion in the French Novel of the Nineteenth Century

Secret Freedom and Political Freedom

Gabriele D'Annunzio

The Krause-Knot

The Tropical Belle Époque's Fashion in the Social Articles of João do Rio

The Burlesque Boom

The Mirabilia Romae by Valentino

Between Fashion, Art and Photography

The Art of Costume

The Marmoreal Polychrome and Draperies in the Roman Religious Sculpture of the Seventeenth Century

Hollywood on the Tiber

Shapes and Colors of the Baroque Theatre of the Siglo De Oro

Dress as a Reflection of Social Identity and Differentiation in the Soviet Cinema of the 1950s-1980s

Postface.

Notes:

Description based on print version record.

ISBN:

1-5275-1196-0

OCLC:

1044734404