3 options
Winning a billion consumers : a disruptive approach for success in India / Atul Joshi.
- Format:
- Book
- Author/Creator:
- Joshi, Atul, author.
- Language:
- English
- Subjects (All):
- Management--India.
- Management.
- Customer relations--India.
- Customer relations.
- Strategic planning--India.
- Strategic planning.
- Social responsibility of business--India.
- Social responsibility of business.
- Success in business--India.
- Success in business.
- Physical Description:
- 1 online resource (281 p.)
- Edition:
- 1st ed.
- Place of Publication:
- New Delhi, India : Sage, 2016.
- Summary:
- A disruptive approach to successfully create and capture the "undiminished" potential of a billion plus consumer market.
- Contents:
- Cover; Contents ; Foreword ; Preface ; Acknowledgments ; PART I THE LAST MILEA STRATEGIC DIFFERENTIATOR; 1 Winning in a BillionConsumer Market; 2 Cracking the Da Vinci Code; PART II REVITALIZING THELAST MILETOOLS AND FRAMEWORKS; 3 The Five Knots of theLast Mile; 4 Sextant Arcs of Turbonators; 5 The Revenue Turbine ; PART III DELIVERING THELAST MILEMISSION CRITICAL(S); 6 Zero Calorie Value Chains; 7 Customer Capital in theTimes of the MillennialGeneration ; 8 Man and Machine, NotMan or Machine; 9 Swarm Intelligence:The Execution Supremacy ; 10 Epilogue ; Index ; About the Author
- Notes:
- Includes index.
- Description based on print version record.
- ISBN:
- 93-5150-556-1
- 93-5150-558-8
- OCLC:
- 951974720
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