Fundamentals of public relations and marketing communications in Canada / William Wray Carney & Leah-Ann Lymer, editors.

Format:

Book

Contributor:

Carney, William Wray, 1950- editor.

Lymer, Leah-Ann, editor.

Language:

English

Subjects (All):

Communication in marketing--Canada--Textbooks.

Communication in marketing.

Public relations--Canada--Textbooks.

Public relations.

Physical Description:

1 online resource (537 pages)

Edition:

1st ed.

Place of Publication:

Edmonton, Canada : Pica Pica Press, 2015.

Summary:

"Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application--and generously supplemented with examples and case studies--the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada."-- Provided by publisher.

Contents:

Front cover

Title page

Copyright page

Dedication

Contents

Foreword | Mike Coates

Acknowledgements

Introduction

Unit 1: The Essentials

1 On Overview of Public Relations in Canada | Pitts

2 A Brief History of Public Relations in Canada | Thurlow &amp

Yue

3 Communications and Marketing Law in Canada | Lemon &amp

Sing

4 Ethics: Living Your Professional Values | MacKenzie

5 Communications Theory and Application | Babiuk

Unit 2: Marketing

6 Marketing: An Overview | VanHouten

7 The Changing World of Marketing Communications | D'Angelo

8 Research Methods | Scholz &amp

Van Der Meer

9 The Communications Plan | Frymire Fleming

Unit 3: Elements of Public Relations and Marketing Communications

10 Writing for Public Relations | Braun

11 Advertising: A Primer for Public Relations | Wrate

12 Proactive Media Relations | Hunter LaVigne

13 Digital Communications | Scott

14 Government Relations | McVean

15 Internal Communications | Campbell

16 Crisis Communications | Cooper

Appendix A: Sample Communiations Plan

1. Template: Communications Plan for Government

2. Audience Analysis: Sidney Health Fair

3. Case Study: Arts Umbrella

Appendix B: Tips for Media Interviews

1. Interviews on Television

2. Interviews on Radio

3. Interviews for Print

4. B-Roll and Web Video Work

5. PR Photos

Glossary of Key Terms

Contributors

Index.

Notes:

Includes index.

Description based on print version record.

ISBN:

9781772120622

1772120626

OCLC:

905735615