Consumer culture, modernity and identity / edited by Nita Mathur.

Format:

Book

Author/Creator:

Mathur, Nita, author.

Language:

English

Subjects (All):

Consumption (Economics)--Social aspects.

Consumption (Economics).

Consumers.

Group identity.

Social stratification.

Physical Description:

1 online resource : illustrations

Edition:

1st ed.

Place of Publication:

New Delhi : SAGE, 2016.

Language Note:

English

Summary:

'Consumer Culture, Modernity and Identity' offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle and construction of modern identity; fashion and identity; and subaltern concerns and moral subjectivities. It juxtaposes empirical studies with theoretical traditions in addressing questions such as: How do people imagine modernity and identity in consumer culture? What does modernity or 'being modern' mean to people in different societies? Are modernity and tradition antithetical to or develop an interface with each other?

Contents:

Cover

Contents

Acknowledgements

Introduction

PART I - Lifestyle Choices and Construction of Modern Identities

1 - The Rich and the Super-rich: Mobility, Consumption and Luxury Lifestyle

2 - Shop Talk: Shopping Malls and Their Publics

3 - Consumer Agency of Urban Women in India

4 - Modernity, Consumer Culture and Construction of Urban Youth Identity in India: A Disembedding Perspective

5 - Imagining Identity in the Age of Internet and Communication Technologies

PART II - Global Markets, Local Needs: Fashion and Advertising

6 - Structural Changes Rather than the Influence of Media: People's Encounte rwith Economic Liberalization in India

7 - Fashion, Advertising and Identity in the Consumer Society

8 - Cultural Politics of Branding: Promoting 'KamaSutra' in India

9 - Shopping for Fashions in Post-socialist Russia

10 - Sales Tours or How Czech Seniors Learned to Love Capitalism

PART III - Subaltern Concerns and Moral Subjectivities

11 - Politics of Consumption, Politicsof Justice: The Political Investment of the Consumer

12 - Ethical Consumption in the Global Age: Coffee's Promise of a Better World

13 - Consumer Culture and Turkish Poor Youth's Identity: Issues of Vulnerability and Exclusion

About the Editor and Contributors

Index.

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

81-321-1824-3

93-5388-119-6

93-5150-793-9

81-321-1962-2

9789351507932

OCLC:

881162145