Sex in advertising : perspectives on the erotic appeal / edited by Tom Reichert, Jacqueline Lambiase.

Format:

Book

Contributor:

Reichert, Tom.

Lambiase, Jacqueline.

Series:

LEA's communication series.

LEA's communication series

Language:

English

Subjects (All):

Sex in advertising.

Physical Description:

1 online resource (307 p.)

Edition:

1st ed.

Place of Publication:

Mahwah, New Jersey : Lawrence Erlbaum Associates, 2003.

Language Note:

English

Summary:

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interp

Contents:

Book Cover; Title; Copyright; Contents; Preface; Chapter 1 One Phenomenon, Multiple Lenses: Bridging Perspectives to Examine Sex in Advertising; PART I Research Approaches to Sex in Advertising; Chapter 2 What is Sex in Advertising? Perspectives From Consumer Behavior and Social Science Research; Chapter 3 Historical and Psychological Perspectives of the Erotic Appeal in Advertising; Chapter 4 Dark Desires: Fetishism, Ontology, and Representation in Contemporary Advertising; PART II Consumer Responses to Sex in Advertising

Chapter 5 Nudity and Sexual Appeals: Understanding the Arousal Process and Advertising ResponseChapter 6 The Effects of Sexual Appeals on Physiological, Cognitive, Emotional, and Attitudinal Responses for Product and Alcohol Billboard Advertising; Chapter 7 Sex(haustion) Sells: Marketing in a Saturated Mediascape; Chapter 8 Toward a Theory of Advertising Lovemaps in Marketing Communications: Overdetermination, Postmodern Thought and the Advertising Hermeneutic Circle; PART III Cultural Impact and Interpretation; Chapter 9 Advertising and Disconnection; Chapter 10 Adcult and Gender

Chapter 11 Subliminal Sexuality: The Fountainhead for America's ObsessionPART IV Contexts and Audiences; Chapter 12 Masculinism(s) and the Male Image: What Does It Mean To Be a Man?; Chapter 13 Media at the Margins: Homoerotic Appeals to the Gay and Lesbian Community; Chapter 14 Sex-Online and in Internet Advertising; PART V Conclusion; Chapter 15 Future Questions and Challenges: Advertising Research in the Midst of Sex Noise; About The Contributors; Author Index; Subject Index

Notes:

Description based upon print version of record.

Includes bibliographical references and indexes.

ISBN:

1-135-63820-9

1-282-32198-6

9786612321986

1-4106-0706-2

9781410607065

OCLC:

437220706