Communication in the era of attention scarcity / Waddick Doyle, Claudia Roda, editors.

Format:

Book

Contributor:

Doyle, Waddick, editor.

Roda, Claudia, editor.

Series:

Palgrave pivot

Language:

English

Subjects (All):

Communication.

Communication--Psychological aspects.

Communication--Social aspects.

Attention.

Digital communications--Psychological aspects.

Digital communications.

Digital communications--Social aspects.

Psychological aspects.

Physical Description:

x, 143 pages : illustrations (black and white) ; 22 cm.

Place of Publication:

Cham, Switzerland : Palgrave Macmillan, [2019].

Summary:

This book examines a series of phenomena that have accompanied the development of digital technology and focuses on the attentional processes that these phenomena have in common. Across the social order, complaints are growing about a lack of attention as well as an overriding push by corporations and institutions to capture and mobilize attention. With a particular focus on social attention, the book highlights the need for an increased awareness about the agents that shape attention in our society, the effects that these agents (attempt to) produce, and the means by which individuals and groups may increase their control over personal and social attention. With a range of academic perspectives, this book is a crucial read for understanding the changing shape of political, business and personal communication.

Contents:

1. Introduction / Waddick Doyle and Claudia Roda

2. A roadmap of studies in attention and digital technology / Claudia Roda

3. Attentional agency is environmental agency / Yves Citton

4. The economy of attention in the age of neoliberalism / Georg Franck

5. Brand communication and the attention economy / Waddick Doyle

6. Designing envelopes for attention policies / Dominique Boullier

7. Political attention: a genealogy of reinscriptions / Jayson Harsin

8. Consumer attention: corporeality, surveillance and the attention enclosure / Rachel Huber

9. Productivity and promiscuity: paying undivided attention / Robert Payne.

Notes:

Includes bibliographical references and index.

Other Format:

ebook version :

ISBN:

9783030209179

3030209172

OCLC:

1120182273