Museum marketization : cultural institutions in the neoliberal era / edited by Karin M. Ekström.

Format:

Book

Contributor:

Ekström, Karin M., editor.

Series:

Mastering management in the creative and cultural industries

Mastering Management in the Creative and Cultural Industries

Language:

English

Subjects (All):

Art--Economic aspects.

Art.

Art--Marketing.

Art museums--Marketing.

Art museums.

Marketing.

Physical Description:

xiii, 227 pages : illustrations ; 24 cm.

Place of Publication:

Abingdon, Oxon ; New York, NY : Routledge, 2020.

Contents:

Part I Marketization of cultural institutions: tensions between arts and business p. 17

1 Reflections on the marketization of art in contemporary neoliberal capitalism p. 19 / Kirsi Eräranta and Johanna Moisander and Visa Penttilä

2 High-end contemporary art: art for art's sake or art for mart's sake? p. 34 / Russell Belk

3 The marketization of regional film production: a strategy for economic growth p. 46 / Roger Blomgren

4 Between market and culture: the case of the Gothenburg Book Fair p. 61 / Elena Raviola and Jaan Grünberg and Josef Pallas and Claes Thorén

Part II Market orientation of museums: redefining the museum's role p. 79

5 Cultural policy effects on the marketing orientation in London art museums p. 81 / Victoria D. Alexander

6 Art, finance, politics, and the art museum as a public institution p. 98 / Derrick Chong

7 Hip heritage and heritage pasts: tensions when re-fashioning museum culture p. 115 / Lizette Gradén and Tom O'Dell

8 Market orientation as the epicentre of art museums: museum shops, fashion exhibitions and private collections p. 134 / Karin M. Ekström

Part III Cultural institutions and marketing tools: branding and sponsorship p. 153

9 Sparkling museums: the marketization of art institutions in the heritage city p. 155 / Fabrizw Panozzo

10 Country branding through the arts: the role of museums in positioning a nation on the global market p. 170 / Victoria Rodney and Chloe Preece and Yu-Chien Chang

11 Integrated partnerships in cultural sponsorship: the cases of Guggenheim-UBS and MFA Boston-Fleet p. 188 / Ragnar Lund and Stephen A. Greyser

12 A history of cultural sponsorship in Sweden: a new market in marketing p. 208 / Marcus Gianneschi and Oskar Broberg.

Notes:

Includes bibliographical references and index.

Other Format:

Electronic version: Museum marketization.

ISBN:

113839386X

9781138393868

1138393851

9781138393851

OCLC:

1120694245