Air transport management : strategic management in the airline industry / Eyden Samunderu.

Format:

Book

Author/Creator:

Samunderu, Eyden, author.

Language:

English

Subjects (All):

Airlines--Management.

Airlines.

Physical Description:

xii, 372 pages ; 24 cm

Place of Publication:

London, United Kingdom ; New York, NY : Kogan Page Limited, 2020.

Summary:

"The aviation industry is a major driver of world trade. As global markets and economies are constantly evolving, practitioners and academics need more quality information and a broader perspective of aviation management rather than just silo-based knowledge, particularly if they wish to move up the management ladder and progress. Air Transport Management presents the dynamic shifts which have influenced structural changes in the aviation industry, such as the emergence of low cost carriers. These changes have transformed the market, leading to deregulation and consolidation. The author provides a viable road map aimed at giving students and managers in the aviation industry a rigorous understanding on how to manage strategically in complex and turbulent market conditions. Air Transport Management examines the airline industry structure in terms of entry barriers, competition dynamics and competing business models. With the inclusion of fascinating case studies, this handbook assesses different business models used by international companies and proposes best fit management practices which airlines should follow in order to survive"-- Provided by publisher.

Notes:

Includes bibliographical references and index.

Other Format:

Online version: Samunderu, Eyden, Air transport management

ISBN:

9781789660371

1789660378

9780749484569

074948456X

OCLC:

1080276411