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Zoning China : online video, popular culture, and the state / Luzhou Li.

Van Pelt Library HN740.Z9 M345 2019
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Format:
Book
Author/Creator:
Li, Luzhou Nina, author.
Series:
Information policy series
Language:
English
Subjects (All):
Mass media--Social aspects--China.
Mass media.
Mass media policy--China.
Mass media policy.
Television broadcasting policy--China.
Television broadcasting policy.
Internet videos--China.
Internet videos.
Streaming video--China.
Streaming video.
Mass media--Social aspects.
China.
Physical Description:
xv, 296 pages ; 24 cm.
Place of Publication:
Cambridge : The MIT Press, 2019.
Summary:
"China is the world's largest market for cultural products, including films produced abroad in the USA and elsewhere. So why is it that just a handful of American movies are imported for theatrical releases in China each year, and anointed by the government to earn massive audiences and box office revenues? Why not more, especially when the same government approves a much larger number of movies for online distribution in China? These and a host of other fascinating questions get answered in this deeply researched account of what the author describes as a policy of cultural zoning. This book analyzes the way in which the Chinese government differently regulates video that is distributed online and video distributed via broadcast, created a "zoned" media environment in which more independence is allowed online than in broadcast. In doing so, the author provides insight into Chinese popular culture and the distinct features of governance in the Chinese environment. Zoning China examines how online video developed as an alternative to television in China in the last two decades"-- Provided by publisher.
Contents:
Introduction
Culture before the Millennium
Stay Left : Post-2000 Television Drama Production in China
Early Online Video : A Political Economic Perspective
Piracy, Internet Culture, and the Early Online Video Industry
Bidding on the Rights to Stream : the Industry, Copyright, and New Cultural Flows
Online Video as an Emerging Network of Cultural Production
Epilogue: The Operation of a Dual Cultural Sphere ... And?.
Notes:
Includes bibliographical references and index.
ISBN:
9780262043175
0262043173
OCLC:
1089968451

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