Marketing to Generation Z/ with Jonah Stillman and David Stillman.

Format:

Video

Author/Creator:

Stillman, Jonah, speaker.

Contributor:

Stillman, David, speaker.

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Video recordings.

Physical Description:

1 online resource

polychrome

Place of Publication:

Carpenteria, CA:: linkedin.com, 2019.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Learn how to market and sell products and services to Generation Z?a more realistic, competitive, and motivated generation of consumers.

Marketers have five generations to reach with each campaign: traditionalists, baby boomers, Generation X, millennials, and now Generation Z. Gen Zers are significantly different than predecessors: more realistic, competitive, and motivated. So how are marketers going to adapt to the needs of this up-and-coming generation? Learn from experts David Stillman and Jonah Stillman, a father and son team spanning Gen X and Gen Z, about who Gen Z is and how you can adapt your marketing campaigns to target this savvy new audience. Explore the seven key traits of Gen Z and discover where members shop, how they use social media, why they want to be aligned with winning brands, and more. Using David and Jonah?s tips, you?ll be better prepared to market to this incredibly unique and diverse generation.

Participant:

Presenter: Jonah Stillman

Notes:

10/03/20191

Access Restriction:

Restricted for use by site license.