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Digital luxury : transforming brands & consumer experiences / Wided Batat.
Lippincott Library HF5415.1255 .B377 2019
Available
- Format:
- Book
- Author/Creator:
- Batat, Wided, author.
- Language:
- English
- Subjects (All):
- Luxuries--Internet marketing.
- Luxuries.
- Luxuries--Marketing.
- Branding (Marketing).
- Brand name products.
- Internet marketing.
- Physical Description:
- xvi, 258 pages : illustrations ; 25 cm
- Place of Publication:
- Los Angeles : SAGE, 2019.
- Summary:
- "The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples"-- Provided by publisher.
- Contents:
- The digital luxury experience revolution
- Realms of the digital luxury experience
- Digital luxury experience: what's next?
- Notes:
- Includes bibliographical references (pages 239-249) and index.
- ISBN:
- 9781526458933
- 1526458934
- 9781526458940
- 1526458942
- OCLC:
- 1083688788
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