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Do you make these mistakes in English? : the story of Sherwin Cody's famous language school / Edwin L. Battistella.
- Format:
- Book
- Author/Creator:
- Battistella, Edwin L.
- Language:
- English
- Subjects (All):
- Cody, Sherwin, 1868-1959.
- Cody, Sherwin.
- English teachers--United States--Biography.
- English teachers.
- Businesspeople--United States--Biography.
- Businesspeople.
- Language and culture--United States--History--20th century.
- Language and culture.
- Correspondence schools and courses--History--20th century.
- Correspondence schools and courses.
- English language--Rhetoric--Study and teaching.
- English language.
- Physical Description:
- 1 online resource (225 p.)
- Place of Publication:
- Oxford ; New York : Oxford University Press, 2009.
- Language Note:
- English
- Summary:
- Linguist Edwin Battistella tells the story of Sherwin Cody and his famous English course, situating both the man and the course in early-20th century cultural history. The author shows how Cody became a grammatical entrepreneur and mass-marketer whose ads asked 'Is Good English Worth 25 Cents to You?'.
- Contents:
- An advertisement that never changed
- From literature to business
- Good money in good English
- What you want and where to get it
- The 100% self-correcting course in English language
- Grammar and vocabulary
- The finishing touches
- Every day people judge you
- Just 15 minutes a day
- A better self : manners, music, and muscles
- Smile
- Language, culture, and anxiety
- Linguistics and the new rhetoric
- Study at home
- School's out
- The Sherwin Cody legacy.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references (p. [165]-189) and index.
- "Works by Sherwin Cody": p. [200]-206.
- Description based on print version record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 0-19-045124-6
- 9786611980726
- 1-281-98072-2
- 0-19-971036-8
- OCLC:
- 922953863
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