Corporate e-learning : an inside view of IBM's solutions / Luther Tai.

Format:

Book

Author/Creator:

Tai, Luther, 1948-

Language:

English

Subjects (All):

International Business Machines Corporation.

Employees--Training of--Computer-assisted instruction.

Employees.

Organizational learning.

Knowledge management.

Physical Description:

1 online resource (173 p.)

Place of Publication:

Oxford ; New York : Oxford University Press, 2008.

Language Note:

English

Summary:

The author describes in depth how e-learning programs are developed and instituted, and how their effectiveness is measured, from the perspective of practising e-learning professionals at IBM, an early and liberal user of e-learning technologies to train their global workforce.

Contents:

Preface ; Acknowledgments; Contents; 1 Introduction; Background; What Is E-Learning?; Audience; How Is Effective E-Learning Defined?; Why Is E-Learning Important?; What Does E-Learning Add?; Sources of Data Gathering; Outline; 2 Literature Review; Background; Why Do Corporations Use E-Learning?; Strategic Reasons; Accessibility; Size, Geography, and Speed; Attraction/Retention; Productivity; Investment; How Is E-Learning Developed?; E-Learning versus Classroom Learning; Content/Design; Learner Consideration; Delivery; Blended Learning; Sourcing; How Is E-Learning Implemented?

Marketing E-LearningSupporting Learners; Supporting Instructors; Corporate Support; Learning Management System; How Is Effectiveness Determined by Corporations?; Rationale; Methods of Measurements; What Lessons Are Learned?; Failure at the Learner Level; Failure at the Product Level; Failure at the Organizational Level; 3 Framework and Methods; Conceptual Framework; Methodology; Interviews; Protocol; Data Recording Procedure; Data Analysis and Interpretation; Trustworthiness; Ethical Considerations; 4 IBM; Why Use E-Learning?; Serve the Global Community

Technology Innovation

On Demand LearningHow Is E-Learning Developed?; Learning Organization Structure; Business Objectives; Project Management

Collaborative Effort; Sequence of Participation; E-Learning versus Classroom Learning; Content/Design; How Is E-Learning Implemented?; Marketing E-Learning; Supporting Learners; Confidentiality; Supporting Instructors; Corporate Support; Learning Management System; How Is Effectiveness Determined by Corporations?; Methods of Measurement; Beyond Kirkpatrick

IBM's ACE Model; IBM's ACE Model; Soft Measures; What Lessons Are Learned?

Failure at the Learner LevelFailure at the Product Level; Failure at the Organizational Level; 5 Analysis; Significant Events; Organization; Why E-Learning?; How Is E-Learning Developed?; Business Objectives; Project Management; E-Learning versus Classroom Learning; Content/Design; Cultural Sensitivity; Learner Consideration; Delivery; Blended Learning; Sourcing; How Is E-Learning Implemented?; Marketing; Support Learners; Lack of Time Allocation for E-Learning; Confidentiality; Support Instructors; Corporate Support; Learning Management System

How Is Effectiveness Determined by Corporations?What Lessons Are Learned?; Failure at the Learner Level; Failure at the Product Level; Failure at Organizational Level; Future Study; 6 Conclusion; Summary; Research Findings; Why E-Learning?; How Is E-Learning Developed?; How Is E-Learning Implemented?; How Is Effectiveness Determined?; What Lessons Are Learned?; Creating E-Learning

Integration of Components; Research Findings Summary; Who Can Benefit from This Research?; Appendix A: Interview Protocol; Appendix B: Personal Interviews; References; Index; A; B; C; D; E; F; G; H; I; J; K; L; M

N

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 137-144) and index.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

0-19-992415-5

1-4356-1979-X

9786611163686

0-19-804252-3

1-281-16368-6

OCLC:

190864060