Social marketing and public health : theory and practice / edited by Jeff French.

Format:

Book

Contributor:

French, Jeff, editor.

Language:

English

Subjects (All):

Health promotion.

Social marketing.

Health behavior.

Health Promotion--methods.

Social Marketing.

Health Promotion.

Health Behavior.

Medical Subjects:

Health Promotion--methods.

Social Marketing.

Health Promotion.

Health Behavior.

Physical Description:

1 online resource (437 pages) : illustrations.

Edition:

2 ed.

Place of Publication:

Oxford, England : Oxford University Press, [2017]

Language Note:

English

Summary:

Social marketing is the application of commercial marketing tools and principles to the design, implementation and evaluation of health and social behaviour change programmes. It focuses on target groups within the population, tailoring campaigns and awareness, with the aim of achieving specific behavioural goals relevant to the public good. It is increasingly recognised as a valuable tool within public health, where it can improve health and reduce health inequalities. It isparticularly important for influencing voluntary lifestyle behaviours such as smoking, drug use, drinking and diet. Social marketing and public health: theory and practice gives an international focus on social marketing. It covers both theory and practice, frames social marketing within its political and policy context, and takes an ecological view of health improvement. The book includes case examples to allow the reader to understand some of the benefits and challenges of this approach, and provides a step by step guide to developing, implementing and evaluating social marketing. It will appealto a broad academic and practitioner readership, from both a medical and business background, including those working in public health, health promotion, public sector management, nursing, medicine, allied health, communications, and marketing.

Contents:

The case for social marketing / Jeff French

A history of social marketing / Aiden Truss, Robert Marshall, and Clive Blair-Stevens

Key concepts and principles of social marketing / Jeff French and Clive Blair-Stevens

Behavioural theory : understanding the key influences on human behaviour / Clive Blair-Stevens, Lucy Reynolds, and Alex Christopoulos

Using social marketing to develop policy, strategy, and operational synergy / Jeff French and Clive Blair-Stevens

Providing evidence for social marketing's effectiveness / Martine Stead and Ross Gordon

Generating "insight" and building segmentations : moving beyond simple targeting / Dominic McVey and Lynne Walsh

Commissioning social marketing / Jeff French

Ethical issues in social marketing / Aiden Truss and Paul White

The total process planning (TPP) framework / Denise Ong and Clive Blair-Stevens

Scoping / Lucy Reynolds and Rowena Merritt

Development / Rowena Merritt

Implementation / Rowena Merritt

Evaluation / Dominic McVey, Adam Crosier, and Alex Christopoulos

Follow-up / Alex Christopoulos, Clive Blair-Stevens, and Jeff French

Social marketing on a shoestring budget / Jeff French

Critical social marketing / Gerard Hastings

Value for money in social marketing / Graham Lister

Capacity building, competencies, and standards / Paul White and Jeff French

Partnerships in social marketing / Jeff French

Social marketing in developing countries / William A. Smith

Learning from the experts : interviews with leading social marketers / Dean Hanley and Allison Thorpe.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

Description based on print version record.

Other Format:

Print version: Social marketing and public health : theory and practice.

ISBN:

0-19-102749-9

0-19-102748-0

0-19-871769-5

0-19-178811-2

0-19-150134-4

9786613893444

0-19-157563-1

1-283-58099-3

OCLC:

567955434