Marketing health : smoking and the discourse of public health in Britain, 1945-2000 / Virginia Berridge.

Format:

Book

Author/Creator:

Berridge, Virginia.

Language:

English

Subjects (All):

Medical care--Marketing.

Medical care.

Public health campaigns.

Physical Description:

1 online resource (359 p.)

Place of Publication:

Oxford ; New York : Oxford University Press, 2007.

Language Note:

English

Summary:

The post war history of public health and the role of smoking within that history epitomises the tensions which surround taking health to the public. Public health history has largely concentrated on the nineteenth century sanitary period or on the years before the Second World War, often focussing on the environmental advances, or on the professional and occupational history of public health as an activity. This book has a different focus: it deals with the change in the outlook ofpublic health post war. From a focus on services, vaccination, and dealing with health issues at the local level,

Contents:

Contents; List of Illustrations; List of Abbreviations; Introduction. Marketing Health: Smoking and the Discourse of Public Health, 1945-2000; 1. Public Health in the 1950s: The Watershed of Smoking and Lung Cancer; 2. Medicine and the Media: Marketing Public Health in the 1960s; 3. Systematic Gradualism: Harm Reduction, Public Health, and the Industry, 1950s-1971; 4. Technical Public Health: The 1971 Cross-Government Enquiry and the Rise of Economics; 5. Expert Committees and Regulation in the 1970s; 6. The Rise of Health Activism in the 1970s: The Health Pressure Group

7. The New Public Health Package8. Environment and Infectious Disease in the 1980s: From Passive Smoking to AIDS; 9. Medicating the Underclass? Pharmaceutical Public Health and the Discovery of Addiction; Conclusion; Appendix: Who Has Smoked and How Much; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [288]-309) and index.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

9786611164188

1-281-16418-6

0-19-153197-9

1-4356-2259-6

OCLC:

191050189