1 option
Public health branding : applying marketing for social change / edited by W. Douglas Evans, Gerard Hastings.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Public health campaigns.
- Health--Marketing.
- Health.
- Physical Description:
- 1 online resource (321 p.)
- Place of Publication:
- Oxford ; New York : Oxford University Press, 2008.
- Language Note:
- English
- Summary:
- In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.
- Contents:
- 8 High brand recognition in the context of an unsuccessful communication campaign: the National Youth Anti-Drug Media Campaign9 Branding through cultural grounding: the keepin' it REAL curriculum; 10 Public health branding Down Under; Part III: Practice and applications of public health branding; 11 Public health brands in the developing world; 12 Branding of international public health organizations: applying commercial marketing to global public health; 13 The intersection between tailored health communication and branding for health promotion
- 14 Challenges and limitations of applying branding in social marketing15 Future directions for public health branding; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z
- Notes:
- Description based upon print version of record.
- Description based on print version record.
- Includes bibliographical references and index.
- ISBN:
- 1-283-58100-0
- 9786613893451
- 0-19-155322-0
- OCLC:
- 508483979
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.