5 options
Reconnecting marketing to markets / edited by Luis Araujo, John Finch and Hans Kjellberg.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Marketing--Philosophy.
- Marketing.
- Marketing--Social aspects.
- Physical Description:
- 1 online resource (292 p.)
- Place of Publication:
- Oxford : Oxford University Press, 2010.
- Language Note:
- English
- Summary:
- The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociology to analyse and deve
- Contents:
- CONTENTS; FOREWORD; ACKNOWLEDGEMENTS; LIST OF FIGURES; LIST OF TABLES; LIST OF CONTRIBUTORS; Reconnecting marketing to markets: an introduction; 1 Consumption, materiality, and markets; 2 Reconnecting marketing to 'market-things': How grocery equipment drove modern consumption (Progressive Grocer, 1929-1959); 3 Exchanging agencies: The case of NetOnNet; 4 Product tastes, consumer tastes: The plurality of qualifications in product development and marketing activities; 5 Governing firms, shaping markets: The role of calculative devices
- 6 Markets are trading zones: On the material, cultural, and interpretative dimensions of market encounters7 Tinkering with market actors: How a business association's practices contribute to dual agency; 8 The unexpected effects of gas market liberalization: Inherited devices and new practices; 9 Marketing on trial: The SAS EuroBonus case; 10 Trading bads and goods: Market practices in Fair Trade retailing; Marketing as an art and science of market framing: Commentary; Connecting to markets: Conclusion; BIBLIOGRAPHY; INDEX; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W
- YZ
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 0-19-957807-9
- 0-19-102941-6
- 0-19-957806-0
- OCLC:
- 870588588
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.