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Exposing the magic of design : a practitioner's guide to the methods and theory of synthesis / Jon Kolko ; with contributions from Beth Johnson ... [et al.].
- Format:
- Book
- Author/Creator:
- Kolko, Jon.
- Series:
- Oxford series in human-technology interaction.
- Oxford series in human-technology interaction
- Language:
- English
- Subjects (All):
- Industrial design--Psychological aspects.
- Industrial design.
- Product design.
- Physical Description:
- 1 online resource (206 p.)
- Place of Publication:
- New York : Oxford University Press, 2011.
- Language Note:
- English
- Summary:
- This text is immediately relevant, and is more relevant than ever, as we acknowledge and continually reference a feeling of an impending and massive change. Simply, this text is intended to act as a practitioner's guide to exposing the magic of design.
- Contents:
- A theory of synthesis
- Sensemaking, frames, models and patterns
- Abductive reasoning
- The value of synthesis in driving innovation
- The culture of synthesis
- Methods for making meaning out of data
- Methods for building an experience framework
- Methods for creating empathy and insight.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on online resource; title from PDF title page (viewed on May 11, 2011).
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-282-97856-X
- 0-19-978095-1
- 9786612978562
- OCLC:
- 922970236
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