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Presidential campaigning in the Internet age
- Format:
- Book
- Author/Creator:
- Stromer-Galley, Jennifer, Author.
- Series:
- Oxford studies in digital politics.
- Oxford studies in digital politics
- Language:
- English
- Subjects (All):
- Internet in political campaigns--United States.
- Internet in political campaigns.
- Digital communications--United States.
- Digital communications.
- Presidential candidates--United States.
- Presidential candidates.
- Physical Description:
- 1 online resource : illustrations (black and white).
- Other Title:
- Oxford studies in digital politics
- Place of Publication:
- New York : Oxford University Press, 2014.
- Language Note:
- English
- Summary:
- As the plugged-in presidential campaign has arguably reached maturity, this book challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past five presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and theindividuals who support them, DCTs have done little to change the fundamental dynamics of campaigns.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references and index.
- Description based on online resource; title from home page (viewed on February 28, 2014).
- ISBN:
- 9780199357482 (ebook) :
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