The economics of beer / edited by Johan F.M. Swinnen.

Format:

Book

Contributor:

Swinnen, Johan F. M., 1962- editor.

Language:

English

Subjects (All):

Beer industry.

Beer--Economic aspects.

Beer.

Physical Description:

1 online resource (533 p.)

Place of Publication:

Oxford : Oxford University Press, [2011]

Language Note:

English

Summary:

Beer has been consumed across the globe for centuries and was the drink of choice in many ancient societies. Today it is the most important alcoholic drink worldwide, in terms of volume and value. The largest brewing companies have developed into global multinationals, and the beer market has enjoyed strong growth in emerging economies, but there has been a substantial decline of beer consumption in traditional markets and a shift to new products. There is close interaction betweengovernments and markets in the beer industry. For centuries, taxes on beer or its raw materials have been a major

Contents:

Cover Page; Title Page; Copyright Page; Dedication; Preface; Contents; List of Figures; List of Tables; List of Contributors; Units of Measurement; Part I: History; 1. A Brief Economic History of Beer; 2. Beer Production, Profits, and Public Authorities in the Renaissance; 3. Standards and International Trade Integration: A Historical Review of the German 'Reinheitsgebot'; 4. Brewing Nation: War, Taxes, and the Growth of the British Beer Industry in the Eighteenth and Nineteenth Centuries; 5. Belgian Beers: Where History Meets Globalization; Part II: Consumption

6. Cold Comfort in Hard Times: Do People Drink More Beer during Recessions?7. Beer-Drinking Nations: The Determinants of Global Beer Consumption; 8. Recent Economic Developments in the Import and Craft Segments of the US Brewing Industry; 9. Culture and Beer Preferences; Part III: Industrial Organization; 10. Competition Policy towards Brewing: Rational Response to Market Power or Unwarranted Interference in Efficient Markets?; 11. Developments in US Merger Policy: The Beer Industry as Lens; 12. The Growth of Television and the Decline of Local Beer

13. Determinants of the Concentration in Beer Markets in Germany and the United States: 1950-200514. How the East was Won: The Foreign Takeover of the Eastern European Brewing Industry; Part IV: The New Beer Markets; 15. Beer Battles in China: The Struggle over the World's Largest Beer Market; 16. From Vodka to Baltika: A Perfect Storm in the Russian Beer Market; 17. Opening the Beer Gates: How Liberalization Caused Growth in India's Beer Market; Part V: Conclusion; 18. Beeronomics: The Economics of Beer and Brewing; Index; Footnote; Chapter 1; Chapter 3; Chapter 4; Chapter 5; Chapter 6

Chapter 7Chapter 8; Chapter 9; Chapter 10; Chapter 11; Chapter 12; Chapter 13; Chapter 14; Chapter 16; Chapter 17; Chapter 18

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

0-19-150501-3

OCLC:

775504479