The Roman retail revolution : the socio-economic world of the taberna / Steven J.R. Ellis.

Format:

Book

Author/Creator:

Ellis, Steven J. R., author.

Language:

English

Subjects (All):

Cities and towns--Rome.

Cities and towns.

City and town life--Rome.

City and town life.

Rome--Social life and customs.

Rome.

Retail trade--Rome.

Retail trade.

Rome--Economic conditions--510-30 B.C.

Rome--Economic conditions--30 B.C.-476 A.D.

Physical Description:

1 online resource : illustrations (black and white, and colour)

Edition:

First edition.

Other Title:

roman retail revolution

Place of Publication:

Oxford : Oxford University Press, 2018.

Summary:

Tabernae were ubiquitous in all Roman cities, lining the busiest streets and dominating their most crowded intersections in numbers far exceeding those of any other form of building. That they played a vital role in the operation of the city, and indeed in the very definition of urbanization in ancient Rome, is a point too often under-appreciated in Roman studies, and one which bears fruitful further exploration. 'The Roman Retail Revolution' offers a thorough investigation into the social and economic worlds of the Roman shop, focusing on food and drink outlets in particular. Combining critical analysis of both archaeological material and textual sources, it challenges many of the conventional ideas about the place of retailing in the Roman city and unravels the historical development of tabernae to identify three major waves or revolutions in the shaping of retail landscapes.

Notes:

This edition previously issued in print: 2018.

Includes bibliographical references and index.

Description based on online resource; title from home page (viewed on March 2, 2018).

ISBN:

0-19-108260-0

0-19-182271-X