Introduction to Search Engine Marketing and AdWords : A Guide for Absolute Beginners / by Todd Kelsey.

Format:

Book

Author/Creator:

Kelsey, Todd, author.

Contributor:

SpringerLink (Online service)

Series:

Computer Science (Springer-11645)

Language:

English

Subjects (All):

Big data.

Internet marketing.

Big Data.

Online Marketing/Social Media.

Local Subjects:

Big Data.

Online Marketing/Social Media.

Physical Description:

1 online resource (XIII, 131 pages) : 247 illustrations, 200 illustrations in color

Edition:

First edition 2017.

Contained In:

Springer eBooks

Place of Publication:

Berkeley, CA : Apress : Imprint: Apress, 2017.

System Details:

text file PDF

Summary:

Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform-an impossible task! But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing. What You'll Learn: Take a behind-the-scenes tour of AdWords, including how to create an account Create and launch a campaign as well as ads, including keyword tools Monitor a campaign, including time frame, clicks and CTR, and reporting Implement various campaign strategies, including support email and dealing with errors Use Ad extensions as well as site links.

Contents:

Chapter 1: Introduction

Chapter 2: Quickstart

Chapter 3: Launching a Campaign

Chapter 4: Monitoring a Campaign

Chapter 5: Keywords

Chapter 6: Campaign Strategy

Chapter 7: Ad Extensions

Chapter 8: Getting Certified.

Other Format:

Printed edition:

ISBN:

978-1-4842-2848-7

9781484228487

9781484228470

9781484228494

Access Restriction:

Restricted for use by site license.