Kawaii Engineering : Measurements, Evaluations, and Applications of Attractiveness / edited by Michiko Ohkura.

Format:

Book

Contributor:

Ohkura, Michiko, editor.

SpringerLink (Online service)

Series:

Computer Science (Springer-11645)

Springer series on cultural computing 2195-9056

Springer Series on Cultural Computing, 2195-9056

Language:

English

Subjects (All):

User interfaces (Computer systems).

Industrial engineering.

Production engineering.

Ethnology--Asia.

Ethnology.

Asia.

User Interfaces and Human Computer Interaction.

Industrial and Production Engineering.

Asian Culture.

Local Subjects:

User Interfaces and Human Computer Interaction.

Industrial and Production Engineering.

Asian Culture.

Physical Description:

1 online resource (X, 256 pages) : 167 illustrations, 143 illustrations in color.

Edition:

First edition 2019.

Contained In:

Springer eBooks

Place of Publication:

Singapore : Springer Singapore : Imprint: Springer, 2019.

System Details:

text file PDF

Summary:

"Kawaii" is a Japanese word that denotes "cute," "lovable," or "charming" although it does not have exactly the same meaning as those adjectives. This book proposes engineering methodologies for systematic measurement of the affective perception of kawaii, by using virtual reality and biological signals, and discusses the effectiveness of kawaii engineering for designing industrial products and services. Kawaii can draw sympathy from people and can embody a special kind of cute design, which reduces fear and makes dull information more acceptable and appealing. Following the introduction of the background of kawaii engineering in Chapter 1, Chapters 2 and 3 describe experiments on the systematic measurement and evaluation methods for kawaii products and affective evaluation experiments. Chapter 4 proposes a mathematical model to identify the physical attributes that determine kawaii in motion. Chapters 5 and 6 explain research that uses biological signals and eye-tracking. After a brief survey of psychological research on kawaii and cuteness in Chapter 7, Chapters 8 and 9 introduce the use of spoons designed to stimulate the appetite of the elderly and the practical implementation of an emotion-driven camera. Chapters 10-14 explain experimental research that examines kawaii perception of people from various cultural backgrounds. Kawaii Engineering will appeal to those who work on affective computing, product design, user experience design, virtual reality, and biological signals.

Contents:

Part I. Introduction

Chapter 1. Kawaii Engineering

Part II. Systematic study on kawaii engineering

Chapter 2. Systematic Measurement and Evaluations for Kawaii Products

Chapter 3. Affective Evaluation for Material Perception of Bead-Coated Resin Surfaces Using Visual and Tactile Sensations - Focusing on Kawaii -

Chapter4. Kawaiiness in Motion

Chapter 5. Measurement and Evaluations of Kawaii Products by Biological Signals

Chapter 6. Measurements and Evaluations of Kawaii Products by Eye Tracking

Chapter 7. Meaning of "Kawaii" from a Psychological Perspective

Part III. Applications of kawaii engineering

Chapter 8. Kawaii spoons for senior citizens

Chapter 9. Toward Practical Implementation of an Emotion-Driven Digital Camera Using EEG

Chapter 10. Evaluation of Key Emotional Value for Saudi Women

Chapter 11. Model of Kawaii Spoon Evaluations by Thai and Japanese

Chapter 12. Model of Kawaii Cosmetic Bottle Evaluations by Thai and Japanese

Chapter 13. Kawaii Perception of Artifacts Between Chinese and Japanese Cultures

Chapter 14. How "Kawaii" Became the Key Concept of Our Tiny Electric Car

Part IV. Epilogue

Chapter 15. Editor's Summary.

Other Format:

Printed edition:

ISBN:

978-981-13-7964-2

9789811379642

9789811379635

9789811379659

9789811379666

Access Restriction:

Restricted for use by site license.