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Logo modernism / Jens Müller, Julius Wiedemann (ed.) ; essay by R. Roger Remington ; English translation: Isabel Varea Riley ; German translation: Ursula Wulfekamp ; French translation: Wolf Fruhtrunk.
Fine Arts Library NC1002.L63 M655 2015
Available
- Format:
- Book
- Author/Creator:
- Müller, Jens, 1982- designer, author.
- Remington, R. Roger, author.
- Language:
- English
- French
- German
- Subjects (All):
- Logotypes (Printing)--Pictorial works.
- Logotypes (Printing).
- Logos (Symbols)--Pictorial works.
- Logos (Symbols).
- Trademarks--Pictorial works.
- Trademarks.
- Commercial art.
- Advertising.
- Logotype111s (Printing)--Pictorial works.
- Logotype111s (Printing).
- Pictorial works.
- Genre:
- Illustrated works.
- Pictorial works.
- Physical Description:
- 432 pages : illustrations (some color) ; 38 cm
- Place of Publication:
- Köln : Taschen, [2015]
- Language Note:
- Text in English, French, and German.
- Summary:
- "Examine Modernism's distillation in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giant, airlines to art galleries, these clean, clear logo concepts may be seen as the visual birth of corporate identity"--Jacket.
- Contents:
- Logo / Jens Müller
- Viva modernism! / R. Roger Remington
- Geometric. Angular ; Arrow ; Basic forms ; Circle ; Case study : Daiei ; Cross ; Dots ; Figurative ; Lines ; Case study: Mexico '68 ; Skewed ; Case study: Fiat ; Round ; Square ; Triangle
- Effect. Cut-off ; Case study : Claude Neon ; Split ; Duplication ; Grid ; Reflection ; Outline ; Overlay ; Positive/negative ; Case study : De Ploeg ; Rotation ; Three-dimensional ; White on black
- Typographic. A to Z ; Case study : Atlas Film ; Opened-up letters ; Case study : London Electricity Board ; Two letters ; Three letters ; Case study : Deutscher Taschenbuch Verlag ; Words
- Profiles. Adrian Frutiger ; Paul Ibou ; Yusaku Kamekura ; Stefan Kanchev ; Burton Kramer ; Paul Rand ; Karol Śliwka ; Anton Stankowski.
- Notes:
- Includes bibliographical references (pages 427-429) and index.
- ISBN:
- 9783836545303
- 3836545306
- OCLC:
- 927292696
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