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Social commerce e comportamento d'acquisto : Gli effetti del digital sulla fiducia del consumatore / Alice Mazzucchelli, Roberto Chierici.
- Format:
- Book
- Author/Creator:
- Mazzucchelli, Alice, author.
- Chierici, Roberto, author.
- Language:
- Italian
- Subjects (All):
- Electronic commerce--Social aspects.
- Electronic commerce.
- Internet marketing--Social aspects.
- Internet marketing.
- Consumer behavior--Italy.
- Consumer behavior.
- Physical Description:
- 1 online resource (135 pages) : illustrations, tables
- Edition:
- 1st ed.
- Place of Publication:
- Torino, [Italy] : G. Giappichelli Editore, 2017.
- Contents:
- cover
- quartino
- Indice
- Indice delle tabelle
- Indice delle figure
- Introduzione
- Il social commerce e il comportamento d'acquisto
- La fiducia dei consumatori nelle relazioni di mercato
- Un'analisi sui consumatori italiani
- Bibliografia.
- Notes:
- Includes bibliographical references.
- Description based on online resource; title from PDF title page (EBC, viewed December 19, 2017).
- ISBN:
- 88-921-7181-X
- OCLC:
- 1013819824
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